This is a big week for Alicia Keys. A couple of days ago cell phone maker Blackberry (Formally RIMM) announced that AK will be creative-director. This will mean Ak and Blackberry will devise promotional strategies for the phone maker. Maybe it’s time for me to get a smartphone! 🙂
And, don’t miss AK at today’s Super Bowl as she sings the National Anthem! She’ll be kicking off the game time festivities with a special version of the Anthem!
Alicia will set a record today as well. Her performance at the 2013 Super Bowl will be her third time singing at that game. And that will be the most performances by anyone ever at the Super Bowl. She sang “America the Beautiful” before the 2005 game, and was part of the pregame show in 2008.
The Super Bowl kicks off today at 6:25pm eastern/ 3:25pm pacific.
The secret is out; Beyoncé lip-synced the National Anthem at Monday’s Presidential Inauguration. A lot of people are seemingly surprised, some even outraged. Imagine that, being outraged because an entertainer entertained.
I’m not surprised nor outraged. For once I’ll defend Beyoncé. She made the right decision to lip-sync. After all Beyoncé is an entertainer, not a singer. For true singers it’s about the moment. How they feel at any given performance will dictate how they sing a particular song. How long to hold a note, when to use their upper or lower register, how much emotion and what kind of emotion to add.
But, for an entertainer it’s only about entertaining. Polishing the act and making sure that each performance is a perfect facsimile of the last and the next.
Beyoncé’s performances have no soul, no heart. Her performances are about perfect execution. Not perfect pitch or perfect emoting. Which is why she was right to lip-sync. And, she entertained the crowd yesterday. In that moment Beyoncé was perfect Beyoncé. She was an empty vessel delivering a song to entertain the masses.
What do you think about Beyoncé’s performance?